18.09.17
Farfetch
Lookbook
Overview
A memorable and visually stunning video that would appeal to their target audience and elevate their brand image.
CONCEPT
Lisa Roy
NOTES
Vogue
The story
Golf le Fleur Express is not a fashion film.
It’s a visual poem on rails — where nostalgia, elegance and identity travel side by side.
Shot entirely with AI tools and guided by creative direction, the project reconstructs a world that feels both cinematic and intimate. A train of symbols, moods and memories. Each frame whispers rather than shouts. This is not a brand homage. It’s a myth built from its codes.
The details
Over 15,000 images were generated to build this narrative.
Every shot began as a concept, evolved into a moodboard, and passed through a meticulous process: prompts crafted like scripts, characters dressed like editorials, movements animated with precision.
From sunflower fields to gloved hands, velvet seats to pastel porcelain — every detail was curated to evoke, not explain. A study in direction, pacing and emotional design. Made by MITO, with eyes on the future and feet in the craft.