Launch films

Your launch, cut into a film people actually watch.

For startups coming out of stealth, announcing a round or shipping a product. Hooks, creative direction and full production, in two weeks.

From $12k · Two weeks · Made on MITO

Harbor · 1.06M views on X

Case study

Harbor came out of stealth with a film made on MITO.

Launched with their $10M seed, led by Base10, Abstract and 8VC. Kickoff to final master in 14 days.

When to call us

Built for the moments that set your story.

Day zero

Coming out of stealth

The company, the problem and the team in one film, faster than a press release.

Typical cut 45 to 90 s

The round

Fundraise announcement

The round as a story about where you're going, so the post travels past your investors.

Typical cut 30 to 60 s

The release

Product launch

The product working, hook up front, with cutdowns ready on launch morning.

Typical cut 30 to 75 s

How it works

From kickoff to launch day in two weeks.

One team and one canvas. These are the real stages of the Harbor film.

  1. Brief and hooks on the Harbor canvasDays 1–2

    Brief and hooks

    One call on story, audience and launch date. You get hook options and a script.

  2. Creative direction on the Harbor canvasDays 3–5

    Creative direction

    Cast, sets and storyboard on the MITO canvas, aligned with your brand.

  3. Production on the Harbor canvasDays 6–12

    Production

    Every shot generated, cut, scored and graded, with your comments on the canvas.

  4. Ship on the Harbor canvasDays 13–14

    Ship

    Final master plus cutdowns for X, LinkedIn and your site.

$12k

Per launch film, starting price

Scoped on one call. The final price depends on length, cutdowns and how much of your product we show.

What's included

  • Creative direction and script

    Concept, hooks and arc, written with your team.

  • Storyboard on the MITO canvas

    Every scene reviewable in one shared link.

  • Full production

    Generation, edit, sound design, music and grade.

  • Master plus cutdowns

    Formats for X, LinkedIn, your site and your deck.

Made by MITO, for MITO

We launch our own company the same way.

Got a launch on the calendar?

Tell us what you're announcing and when. We'll come back within a day with a plan, hook ideas and a quote.